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Opower, a provider of customer engagement solutions for the utility industry, reports that its new "Behavioral Demand Response" (BDR) solution is now available.

The company says BDR enables utilities to engage all residential customers in demand response (DR) programs by allowing them to deploy DR capability across their entire residential customer base.

According to Opower, BDR leverages advanced metering infrastructure data to deliver personalized insights to customers through their communication channel of choice and encourage them to reduce usage during times of peak power demand.

Through the course of the first deployment, Opower says it will deliver 40 million pre- and post-event communications. Utilities can deploy BDR as a standalone solution to deliver DR at scale without devices or couple the solution with existing direct load control programs to increase customer participation, Opower adds. Utilities may also use the solution to help improve the performance of existing dynamic pricing programs.

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