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American consumers are becoming less optimistic about electric vehicles (EVs) and have lower expectations of EV ownership, in great part due to concerns about battery life and recharging infrastructure, finds a new survey from Market Strategies International.

According to the market research firm, 48% of respondents do not think they will be driving an EV within the next 10 years, while 41% consider themselves likely to do so. Market Strategies notes that two years ago in a similar survey, 46% of respondents said they would likely drive an EV within a decade.

Nevertheless, the firm reports that about two-thirds (66%) of respondents agree that their local electric utility "should begin working and investing now to assure that the needed infrastructure will be in place for convenient recharging of electric vehicles," but 58% do not know whether their utility has the technical capabilities to make it happen.

"Interestingly, consumers seem to be getting less inclined to invest in an electric vehicle for their own use, but many do want their local electric utilities to support the development of an electric vehicle market," says Jack Lloyd, senior vice president of Market Strategies' energy division.

"Only one in five consumers thinks that their utility is a meaningful source of information on the vehicles themselves, but more than half think that utilities should be building EV charging infrastructure, introducing subsidized EV charging rates and working with governments to implement pro-EV policies," Lloyd adds.


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