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IDC Energy Insights has launched a new advisory service, Worldwide Utilities Smart Customer Operations, designed to help utilities and energy retailers servicing electricity, gas and water customers in competitive and regulated markets around the world.

IDC says the new service will offer exclusive research and direct access to industry experts who can provide guidance on an IT investment strategy and tactics to meet corporate objectives of customer satisfaction, reduction of cost to serve and innovation.

"Reducing the cost to serve while improving the overall customer experience is a common challenge for utilities and energy retailers worldwide, both in competitive and regulated markets," notes Roberta Bigliani, associate vice president at IDC Energy Insights. "Investments in cloud, analytics, mobility and social business need to be considered to gain business agility and to innovate customer operations in increasingly demanding environments."

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