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Boston-based energy intelligence software provider EnerNOC Inc. and Tokyo-based trading company Marubeni Corp. have entered into an agreement to form a joint venture (JV) to provide demand response (DR) in Japan.

EnerNOC says the new company will be named EnerNOC Japan KK and will have an exclusive license to market EnerNOC's DemandSMART cloud-based DR application throughout the country. EnerNOC notes that the JV is expected to complete its incorporation process by January.

According to the company, the JV has been awarded a government-sponsored DR program with utility Tokyo Electric Power Co.

"Both EnerNOC and Marubeni believe that the Japanese market is ripe for demand response," says David Brewster, president of EnerNOC. "There is growing national attention in Japan on intelligent buildings and smart grids and an increased focus by utilities and policymakers on the importance of demand side management."


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