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A recent survey of over 1,000 U.S. consumers by ON World found that 40% of respondents are willing to allow utilities to remotely control home area network (HAN) devices if they are provided incentives, such as discounted home energy equipment or a real-time energy pricing plan. ON World provides global business intelligence on smart technology markets.

ON World says smart thermostats are the most popular home energy management device, followed by lighting controls and smart appliances. Of the respondents willing to allow utilities to remotely control HAN devices, ON World reports that 52% would like a free thermostat and 23% would accept a real-time energy display.

ON World adds that although only 10% of respondents are likely to use a real-time energy display, access to real-time energy usage information ranks as one of the top three most important home energy equipment purchasing decisions. Thirty percent of respondents aged between 18 and 24 rank smartphone/tablet control as the most important consideration.

In addition, not having a service fee is the most important home energy purchasing consideration by 46% of respondents aged 25 to 34.

ON World's survey also finds that 29% of the willing demand response participants with household incomes over $50,000 would accept a real-time energy pricing plan in exchange for allowing their utility to remotely control in-home devices.

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