in News Departments > Products & Technology
print the content item

Tendril, a provider of energy services management (ESM) solutions, has enhanced its ESM platform with micro-targeting and personalization capabilities that can help increase participation in energy efficiency and demand response programs.

The company notes that its ESM platform aggregates energy consumption data and combines it with publicly available information about homes and the people who live in them from services such as Experian. Tendril reports that the information is subsequently analyzed by its proprietary home simulation model to paint a complete picture of an individual, including demographics, buying behaviors and propensity to respond to different types of messages.

According to Tendril, the ESM platform then employs a suite of tools and user interface to deliver targeted and personalized messages through a variety of online and offline channels. The platform, the company adds, is designed for and supports both traditional energy companies, such as utilities and energy retailers, as well as new market entrants, such as solar, cable and telecommunications companies.

"Consumer centricity is the new standard, and anyone who hopes to serve the energy market going forward must adapt," comments Tendril CEO Adrian Tuck. "For energy providers, who have traditionally outsourced a lot of their consumer programs, we offer a simple way to segment their population and create personalized offerings in an instant."

The Tendril ESM platform with micro-targeting and personalization capabilities is currently being piloted with select customers and will be commercially available in the third quarter of this year.


Hse SandyHook
Latest Top Stories

New Study Underscores Value Of Customer Engagement, Ranks Most-Trusted U.S. Utilities

According to the report, which analyzes 125 utilities across the country, earning a customer's trust can lead to monetary gains.


Washington State Doles Out Cash For Utility Energy Storage Projects

Three utilities have been awarded millions of dollars in grants to explore energy storage technology that could help integrate renewable and improve the power grid.


Utilities Reveal Just How Much Customers Are Saving With Energy Efficiency Programs

Two U.S. utility companies have issued progress reports and solid numbers regarding their respective initiatives.


Middle East And North African Countries To Spend Billions On Smart Grids, Solar Integration

According to a new report from Northeast Group LLC, the MENA region will make big investments to modernize the grid and add more solar power by 2024.


Ohio Halts Renewables, Efficiency Mandates For Two Years

Gov. John Kasich has signed into law a freeze of the state's Alternative Energy Portfolio Standard - a move praised by some utilities and protested by the renewables community.

S&C Electric_id176
edf_id180