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Tendril, a provider of energy services management (ESM) solutions, has enhanced its ESM platform with micro-targeting and personalization capabilities that can help increase participation in energy efficiency and demand response programs.

The company notes that its ESM platform aggregates energy consumption data and combines it with publicly available information about homes and the people who live in them from services such as Experian. Tendril reports that the information is subsequently analyzed by its proprietary home simulation model to paint a complete picture of an individual, including demographics, buying behaviors and propensity to respond to different types of messages.

According to Tendril, the ESM platform then employs a suite of tools and user interface to deliver targeted and personalized messages through a variety of online and offline channels. The platform, the company adds, is designed for and supports both traditional energy companies, such as utilities and energy retailers, as well as new market entrants, such as solar, cable and telecommunications companies.

"Consumer centricity is the new standard, and anyone who hopes to serve the energy market going forward must adapt," comments Tendril CEO Adrian Tuck. "For energy providers, who have traditionally outsourced a lot of their consumer programs, we offer a simple way to segment their population and create personalized offerings in an instant."

The Tendril ESM platform with micro-targeting and personalization capabilities is currently being piloted with select customers and will be commercially available in the third quarter of this year.


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