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Forty-four percent of U.S. broadband households are willing to allow utilities to manage and monitor their home appliances in order to save money by reducing their energy consumption, finds a new report from Parks Associates.

"Manufacturers are developing connected appliances to stay competitive in a mature market, where connectivity can differentiate products and add value through remote monitoring, enhanced functionality and energy savings," says Parks Associates' Tom Kerber.

"Appliance manufacturers LG and Samsung have launched Wi-Fi-enabled appliances, and most major manufacturers are launching new connected products in 2013, which will continue to increase consumer awareness and strengthen the value proposition of connected appliances," adds Kerber.

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