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Joule Assets Inc., a provider of energy market analytics, tools and financing, has opened a subsidiary in Amsterdam to better serve the growing European market for energy efficiency and demand response solutions.

Joule Assets has been operating in Europe since 2010. The new location will better enable the company to provide services to utilities, regulators and transmission system operators that are seeking demand response market assessments and related products.

"There are tremendous opportunities for all market stakeholders as the European electricity markets seek new business and pricing structures that reduce the use of energy through energy efficiency and demand response," says Mike Gordon, CEO of Joule Assets. "Joule's core strategy is to provide the financing, information and expertise to catalyze these efforts."


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