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Itron Inc. has announced the official launch of the Smart Cities Council, which is dedicated to creating smart, sustainable cities. As a founding member and lead partner, Itron joins other global players, including Cisco, IBM, GE, Microsoft and AT&T, in supporting and promoting the council's mission.

According to Itron, the Smart Cities Council was founded to help address the unprecedented challenges facing the world's cities, including accelerated population growth and constrained resources. The council aims to equip city leaders with fresh approaches to policy, governance, development and technology that enable long-term livability, workability and sustainability.

"People have built communities around energy and water for ages. Past generations have extracted more energy or more water to accommodate growing populations. This is simply not possible given the scale and urgency of today’s challenges. We must be more strategic, more resourceful and more innovative than ever before," says Russ Vanos, Itron’s senior vice president of strategy and business development.

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